In 2009, Europe was witness to an exceptionally innovative marketing act. Disney, to promote their 2009 release Up in Europe, collaborated with a famous balloon marketing business to make a real balloon with an undercarriage that looks exactly like your home in the movie . The entire construction of the balloon itself can be dealt with as an engineering genius, and it took control of 6 months to complete ! However , the greatest surprise was the one Disney had prepared for their London promos- they flew the balloon right under the Tower Bridge! The act was much discussed and reported in international media.
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